Since the beginning of March, orange sweet peppers have been part of the Flandria vegetable range. The Belgian organisation reports a huge amount of interest from the trade.
The deep orange colour explains why there was so much demand from the Netherlands first (orange is the Dutch national colour). Other markets, including the UK, are now showing a keen interest in the new Flandria sweet pepper as well.
“The colour, together with its flawless external quality, makes this vegetable particularly eye-catching and appealing to consumers,” said Flandria. “The Belgian vegetable auctions expect a supply of 450 tonnes in the first year. Growers are working with three different varieties to ensure that supply is staggered evenly. At the Hoogstraten Auction, which was the first to offer this product, the peppers are graded centrally according to weight, size and quality.”
Orange sweet peppers conform to the same specifications, sizing and packaging as green, red and yellow Flandria peppers. “Environmentally sound cultivation, traceability, and internal and external inspections go hand in hand with attractive external quality: a uniform colour, a very consistent shape without “nodes“, dents or deformation, and a crack-free skin,” said Flandria. “Elongated, bilocular capsules are excluded. Flandria guarantees uniform quality within every pack.
Traffic-light packs (a green, a red and a yellow pepper in one pack) can also be supplied with an orange pepper on demand. The combination of green-orange-red is particularly in demand.
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