When it comes to healthy snacking, nobody takes it more seriously than Sun Valley. Getting through a whole day without snacking or having something to nibble on can be tough. As a 5 A DAY supporter, Sun Valley aims to provide alternative snacking options to fresh fruit and veg that still provide at least one portion of the recommended five.

Sun Valley’s Just range has been launched specifically to help encourage healthy snacking, and now two products from this new range have been granted the licence to use the Department of Health’s (DoH) Just Eat More (fruit and veg) logo on pack. Just Berriez is an original mix of dried cranberries, strawberries, cherries and raisins, while Just Raisinz contains 100 per cent raisins.

The products consist of natural ingredients with no additives or preservatives - the strawberries for example, are naturally sweetened - which make them the perfect snack to help people reach their 5 A DAY.

Sun Valley is keen to link Berriez and Raisinz with the DoH’s 5 A DAY programme, which is why it is displaying the message on the back of the Berriez and Raisinz packs. The logo fits well on the packs, which are in bright colours so that they are eye-catching and appealing. Sun Valley now plans to extend the use of the health message as part of a major advertising drive, promotional packages and sales aids in 2007.

In addition to supporting the DoH’s programme, the whole Just range, including Just Berriez and Just Raisinz, has earned the government’s Healthy Vending In Schools stamp, which allows the products to be available in vending machines in schools throughout the country.

Distribution of Sun Valley’s Just range extends nationwide, through foodservice providers, to caterers in schools and workplaces to sell in their vending machines and, depending on variety, recommended retail prices range from 30-45p per pack.

The range is being rolled out in both multi-pack and single packs through independent and multiple outlets; the individual bags are designed to be just the right size for an in-between meal snack and ideal for vending machines and tuck shops.

Sun Valley is a family business with more than 55 years of experience in the nut industry and specialises in supplying quality snack products for a wide variety of market sectors including bulk ingredients, multiple own-label and branded products.

Sun Valley is proud to be rolling out the Just range in conjunction with 5 A DAY and looks forward to integrating the 5 A DAY message into more new products and marketing activities in the future.

For more information on Sun Valley’s range please visit www.sunvalley.com.

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