A new range of Outspan pure juices has been launched by Aimia Foods, the independent supplier of hot and cold beverages, in agreement with Capespan.
Available in orange and apple, the new drinks contain no artificial colours, preservatives, flavourings or sweeteners. They are the first in a series of product launches in the Outspan range and each bottle of Outspan contains one portion of a consumer’s 5 A DAY.
The new pure juice drinks come in 330ml PET bottles with eye-catching packaging and have a recommended sales price of 85p per bottle.
The Outspan drinks are the first products to carry the new Capespan Social Investment and Community Development logo or ‘Blue Hand’, as it is known at Capespan. Only products that help support community and social development initiatives can display this device. Aimia will donate a percentage of the sales from the Outspan juices to facilitate educational opportunities for the disadvantaged in South Africa.
Alistair Phillipson, Capespan’s commercial director for foods, said: “This is an exciting venture and we are delighted with the new products. We have worked closely with Aimia Foods in order to produce products that are consistent with Outspan’s flavour, health and refreshment credentials.
“Outspan has enjoyed more than 70 years’ exposure in the UK market and our customers expect and deserve great quality. I am particularly pleased that sales of these juices will help provide educational support for the disadvantaged in South Africa.”
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