Urban salad farm Growing Underground has won its second retail listing with a new line of micro herb salad mixes into premium retailer M&S.
Grown 33 metres under Clapham High Street, south London, the micro greens are produce hydroponically in old World War II air raid shelters.
M&S is now stocking four mixes based around British, Indian, Italian and Japanese flavours at an introductory price point of £2.50, before rising to £3 per pack at the beginning of October. It follows Growing Underground's first retail listing with Ocado earlier this year.
The company now produces than 20 types of micro greens, herbs and cresses, including pea shoots, garlic chives and broccoli shoots.
M&S agronomist Charlotte Curtis said: “We love the idea of urban farming and making the most of the spaces we have in our cities. As soon as we discovered what Growing Underground were doing we knew we had to get involved. They share our passion for sustainable farming and we’re very excited to partner with them”
Steven Dring, co-founder of Growing Underground, said: “The idea came about when we became interested in looking at how to grow food in an urban environment sustainably. Growing in the tunnels was the perfect solution as it offers ideal, controllable growing conditions.
'It’s always been our plan to enter the high st. retail sector so to team up with M&S for such a young business is a major goal achieved. We’re thrilled to be collaborating and excited for what the future may bring.”
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