New tool lifts Peru’s export profile

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Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

New tool lifts Peru’s export profile

Catalogue and digital platform will provide reliable and updated information on exports of key Peruvian products

New tool lifts Peru’s export profile

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Fresh Fruit Peru has launched a new tool to provide international produce buyers with a comprehensive overview of Peru’s fresh produce industry today.

‘The supply of fruits and vegetables from Peru 2017’ catalogues the country’s 12 main fruit and vegetable exports and lists detailed information about the main exporters and what they offer.

It will be distributed to food buyers in all of Peru’s main markets via the country’s network of international embassies.

“The report is designed to give international buyers a more complete vision of Peru’s fresh produce industry – the main exporters, what products they offer, when they are available and what certifications they have,” says Carlos Trujillo, managing director of Fresh Fruit Peru.

Fresh Fruit Peru is an agency that forms part of the Preciso Group which provides specialist statistical analysis of the agri-export sector.

The company held a launch ceremony for the catalogue in Lima this week, at which it also unveiled its Fresh Fruit Data tool, a digital business intelligence platform providing regularly updated information on exports of avocados, asparagus, table grapes, blueberries, mangoes and citrus.

At the ceremony, Foreign Trade Ministry representative Silvia Alfaro Espinosa said the government operated a network of overseas trade offices in every continent to help promote Peruvian exports.

“With these tools we will have more precise information about what Peru produces and who is growing it,” she said. “We are confident that this will boost consumption in markets such as Asia and Europe.”

 

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