Pink Lady has reported a 15 per cent year-on-year volume sales rise thanks to strong harvests in both hemispheres and large investment in marketing to remain the bestselling brand in UK fresh produce.
The premium apple brand also broke its previous record for monthly volume sales, shifting more than eight million tonnes in July 2018.
Meanwhile, recognition of the brand has continued to grow, with research by IPSOS Omnibus revealing that awareness of Pink Lady among adults in the AB demographic reached 91 per cent in 2018.
Marketing manager Lynn Shaw said: “2018 was a huge success for Pink Lady. These results were achieved by strong southern and northern hemisphere harvests and strong retailer performances, matched with heavy investment in brand initiatives spanning marketing, advertising, sponsorship, digital and PR.
“We’ve had a busy year sponsoring the London Marathon, the Pink Lady Food Photographer of the Year Awards, the Guild of Food Writers’ ‘Write It’ competition and Digital Pride. All of these sponsorships and events have complemented our ongoing efforts to increase brand awareness in the market.
“We’ve also had great support and promotions across our retailer and licensee partners in 2018 and look forward to increasing this in 2019.”
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