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Carl Collen

BY CARL COLLEN

Monday 2nd November 2020, 10:20 London

Greener packs for Nature's Pride avos

Group introduces 100 per cent cardboard packaging for its avocados

Greener packs for Nature's Pride avos

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In line with its plan to increase the sustainability of its packaging, Nature’s Pride has said that it is introducing 100 per cent cardboard packaging for avocados.

The packaging represents a "huge step in reducing plastic usage", the group said, consisting of just a single type of material, cardboard, which means it can be fully recycled and eliminates the need for a label.

The new avocado packaging is made of 100 per cent recyclable, certified cardboard. By implementing this change with just the 2-packs, the company will reduce its use of plastic by 52,000 kg annually.

As well as being more sustainable, the new packaging also cuts down on transport movements of the flat folded packaging – some 21 fewer trailers compared with 2019, Nature's Pride confirmed.

"The design of the new avocado packaging still offers good product visibility and representation of the EAT ME brand," the group outlined. "The pack also displays relevant information for consumers, including the nutritional values of the product. Since the outbreak of Covid-19, this aspect has become a key purchasing argument for consumers."

The new avocado packaging will have a phased introduction to customers, Nature's Pride explained.

Following the trend set with the avocado packaging, Nature’s Pride is also set to introduce more sustainable packaging for mangoes, kiwifruit, passion fruit and chillis in the future.

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