Pink Lady Europe has announced the launch of its new website, which aims to offer a deeper insight into the value and commitments of the Pink Lady brand.
“Fully aligned with the new communication platform ‘What can Pink Lady do for you today?’, this new website includes a dynamic homepage and improved navigation between pages to provide easier access to content through a more intuitive user journey,” the group stated.
For instance, a brief history of the brand quickly leads the visitor to the impact that Pink Lady has on the local economies of producing countries, which then segues into the importance of a collective approach with strong shared values.
With people now using various devices, Pink Lady has redesigned the website to make it more compatible with mobile use.
In line with its sustainability commitments, the website also offers more streamlined content that takes less energy to load, thereby reducing the carbon impact.