US Pavilion Asia Fruit Logistica 2010

The US and Egypt have reaffirmed their commitment to increasing their fresh produce trade business in the lucrative and exciting Asian market by having a major presence at this year's Asia Fruit Logistica.

The US Department of Agriculture (USDA)-endorsed pavilion is set to be one of the biggest country pavilions in terms of sheer size this year, with well-established global players Driscoll’s and The Washington Apple Commission upping their game and increasing their space.

USA Pears, California Table Grapes Commission and US Apple Export Council will have a joint US Fresh Fruit Booth, and North Bay Produce and Wahluke Produce will be joining the pavilion for the first time, looking to make the most of the business potential on offer at the prestigious trade show.

'The main aim of the USA companies participating in Asia Fruit Logistica 2012 is to establish new contacts and leads, particularly in China,' said Sharon Wong, project manager at B-FOR International, organisers of the USA pavilion this year.

Egypt is also looking to up its market share in Asia’s fruitful fresh produce trade and sees Asia Fruit Logistica as a good starting point to achieving this.

'We have almost doubled the number of participant companies in our pavilion to 15 exporter companies in total,' said Manar Nasr from the Egyptian Agricultural Export Council, which is organising this year’s pavilion. 'Our aim of participating in this fair is to penetrate the Asian market by obtaining new importers, retailers and wholesalers to expand in the main Asian countries.

'The organisers of Asia Fruit Logistica have a great deal of experience in this field - they know how to make sure the exhibitors get the most out of the fair. I therefore believe that in the long-term Egypt will obtain a good market share, through good access in Asia, as a result of exhibiting at Asia Fruit Logistica,' Nasr added.

Asia’s leading fresh produce trade show, Asia Fruit Logistica, is taking place on 5-7 September 2012 at its new home, the larger, state-of-the-art AsiaWorld-Expo in Hong Kong. It once again runs alongside Asiafruit Congress, which is organised by Asiafruit Magazine.

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