The California Table Grape Commission (CTGC) has announced Alyson Dias as director of advertising and digital media.
Dias will oversee CTGC’s global brand message development, coordinate internal and external teams for both consumer and trade campaign development, advertising and digital media.
“We are very excited to welcome Alyson to the team,” said Kathleen Nave, president of CTGC, in a statement released 25 July. “Alyson brings to the commission more than a decade of experience in consumer engagement with a focus on curating the kind of compelling stories that will support continued industry growth.”
Dias joins CTGC after 13 years with the Fresno-based Duncan Enterprises, where she oversaw campaign development as director of marketing communications.