Fresh packaging and display material to commemorate 250 years since the Declaration of Independence was adopted
As the US gears up for its 250th anniversary, CMI Orchards has commemorated the occasion by launching a special edition American Dream programme featuring eye-catching, limited-edition packaging and point-of-sale materials designed to capture the spirit and pride of the season while inspiring shoppers.
This once-in-a-generation milestone gives retailers a fresh way to stand out with shoppers through compelling storytelling, patriotic displays, and purpose-driven promotions that honour America’s heritage. CMI’s special edition American Dream programme brings this to life across apples and cherries with coordinated packaging, impactful display solutions and a national cause-marketing campaign that deepens emotional connection and drives engagement.
Materials include commemorative 250-themed pouch bags and clamshells for cherries, coordinated cherry master cartons that align with packaging graphics to support high-visibility displays. As well as new American Dream apple pouch bags designed for extended seasonal use, with strong merchandising opportunities tied to key patriotic holidays such as the Fourth of July and Veteran’s Day.
CMI has encouraged retailers to utilise these bold, patriotic display boxes prominently near the front entrance of the store, creating an immediate, first impression that energises the entire shopping experience.
“When you create large, visually striking, patriotic displays that tap into pride of country, you’re not just selling fruit, you’re creating a moment,” said Bob Mast, president of CMI Orchards. “We’ve seen these types of front-of-store, high-impact displays drive as much as a 15–25 per cent lift in sales while meaningfully increasing total basket size as shoppers lean into celebrating the holiday in a bigger way.”
From 18 June through 16 July, CMI Orchards will also team up with Healthy Family Project to drive a national fundraising campaign benefiting military families.
Through the American Dream programme, proceeds will benefit Our Military Kids, which funds extracurricular activity scholarships for children ages 1–18 of deployed National Guard, deployed Reserve, or Veterans receiving care for combat-related injuries or illnesses.
Retailers will benefit from a fully integrated promotional campaign spearheaded by both CMI and Healthy Family Project, including multi-platform social media activations and national and trade media coverage.
