During a recent trip to India, we had the opportunity to see first-hand how quickly interest in commercial blueberry production is developing
During a recent trip to India, we had the opportunity to see first-hand how quickly interest in commercial blueberry production is developing.
Although India remains a very small producer on the global stage, it is clear to us at GPG that the country’s long-term potential is exceptional.
With a population nearing 1.5bn and a middle class of around 500mn people, India represents one of the world’s largest untapped opportunities for blueberries.
The visit focused on time spent with FD Berries, our blueberry partners in India. Their rapid progress demonstrates what can be achieved with strong technical focus and commitment.
We also met with a number of existing and prospective growers who are exploring blueberries for the first time.
The questions they asked – practical, detailed and forward-looking – showed a real desire to build a successful industry from the ground up.
A key part of the trip involved outlining global blueberry trends, production models and the strategic steps India will need to take as it scales.
High-quality genetics will play a central role. GPG represents the University of Georgia (UGA) blueberry breeding programme, and through FD Berries we are now introducing UGA varieties into India.
Maverick is already in propagation, with Tropical Blue, Sweet Duchess and Gladiator soon to follow.
These warm-climate varieties are well suited to the challenges of Indian production regions.
India’s potential market is equally compelling. While global average annual blueberry consumption is around 260g per person, mature markets such as the USA exceed 1.3kgs.
India’s current consumption is negligible, but its population scale means that even small increases in per-capita intake would create substantial national demand.
With the right genetics, appropriate production systems and investment in cold-chain logistics, India is well positioned to develop a vibrant domestic blueberry sector – one that could ultimately become a major global force.
