Achieving the export goal could see Pakistan generate US$100mn and significantly boost its agricultural exports
Pakistan has launched its mango export season with a goal to ship 125,000 tonnes of the fruit this year, according to a report by Business Recorder.
According to the Pakistan Fruit and Vegetable Exporters Association (PFVA), if the target is achieved, mango exports could generate US$100mn and significantly boost the country’s agricultural export volumes. However, reduced production from climate challenges may impact the overall supply of mangoes.
PFVA patron in chief Waheed Ahmed told Business Recorder that there is a risk of up to a 20 per cent reduction in total mango production this year due to climate change and water shortages.
He said Pakistan typically produces around 1.8mn tonnes of mangoes annually, with 70 per cent of the crop grown in Punjab, 29 per cent in Sindh, and 1 per cent in Khyber Pakhtunkhwa.
“After the projected 20 per cent decline, this season’s total production may come down to around 1.4mn tonnes,” he told the publication.
According to Waheed the Pakistani mango industry was investing in non-traditional markets to boost further exports.
“In addition to our regular buyers, we are targeting Japan, the US, Korea, and Australia, while placing special focus on expanding in Turkey and China,” he said.
He also revealed that South Africa is expected to open its market to Pakistani mangoes this season.
“Quarantine experts from South Africa will visit Pakistan during the season, and we hope this will pave the way for mango exports to begin there,” he stated.
