Online and in-store activations drive 50 per cent increase in market price
Promperú has launched its first national campaign promoting Peruvian avocados throughout China, according to reporting by Andina.
As part of the campaign the commission partnered with JD Fresh, Meituan, Freshippo, 7Fresh, and BUT Mart on a series of online and in-store activations across key cities including Beijing, Shanghai, Chengdu, and Dalian.
Activations were also carried out in More Yogurt stores in Shanghai which uses avocado as one of its main ingredients in its smoothies. According to Andina, the smoothie chain has sold more than 100mn cups, 47mn of which are its flagship avocado yogurt smoothie. Its “Crazy Avocado Month” campaign surpassed 60mn views and generated more than 160,000 interactions on China’s RedNote platform.
Since its launch, the Promperú campaign has reached more than 141,000 visitors across the seven active cities. On social media, the hashtags exceeded 6mn views, and sales drove a 50 per cent increase in market price. The promotions across the JD.com, Meituan, and Dingdong platforms pushed Peruvian avocados to a prominent product position and garnered more than 1,200 positive consumer reviews.
In June 2025, Peruvian avocado exports to China had already exceeded US$54mn, up from the US$50mn reached at the end of 2024, according to Adina. This value is projected to increase by 30 per cent annually.
Peru remains the world’s second-largest producer of avocados and the main supplier to the Chinese market, exporting 38,000 tonnes making up a 78 per cent market share.
