Move follows targets announced in 2025 to double production by 2028
Italian apple brand RedPop has launched in Vietnam, marking a new milestone in the brand’s expansion across Asia, where it already has a presence in key markets such as Thailand, Singapore, Malaysia and Taiwan.
The launch forms part of a broader strategy calling out the small apple’s distinctive characteristics with a marketing campaign that highlights the product’s “rebellious spirit”.
The apple’s crispy, firm texture ensures it keeps well, while its flavour profile also appeals to both adults and children in Vietnam, according to marketing Vog. Visually, its vibrant colour keeps the product recognisable, enhancing its presence and impact on the shelf, while initiatives, product samples and tastings, reinforce the brand’s positioning with consumers across Asia.
“Interest in RedPop is growing year on year thanks to its distinctive characteristics, such as its robustness and year-round availability, as well as its lively and colourful personality,” said Klaus Hölzl, sales manager at RedPop marketer, Vog. “This is confirmed by the figures: shipments to Asia have reached significant volumes, highlighting a positive trend and further scope for growth.”
With its launch in Vietnam, RedPop is accelerating its expansion. A move in line with targets announced last year that it aims to double production by 2028.
