Agrexco, the Israeli fresh produce leader that fell dramatically into liquidation in 2011, is looking to bounce back this year following its effective resurrection in November under the leadership of Gideon Bickel.
The group, which was acquired as a going concern by Bickel Export Group and Orian SM Ltd for NIS17.6m (€3.5m) last year, has been regenerated with 70 employees based in Israel and 20 across Europe, many of whom boast experience with the company in its previous guise.
According to a source at the reformed group, it has retained its myriad of famous brands, such as Carmel, Carmel Biotop, Coral and Alesia, while a range of fresh fruit, vegetables, citrus, roots and flowers are already being exported 'in nice volumes'.
'The target is to reach a sales capacity of €50m during 2012, and triple that in 2013,' the source noted.
Growers have already showed a great interest in exporting with Agrexco once more due to its knowledge of fresh produce marketing, while the group's sea terminal Carmel kor is now serving all exporters at the Port of Ashdod.
'The combination of experience and knowledge with financial strength and flexibility will enable Agrexco Carmel to meet the highest standards which their customers have become accustomed to over the years,' the source adds.
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