Agrexco has launched the third stage of its stonefruit export campaign this year by introducing an exclusive line of plums grown by Ben-Dor Fruit, one of the country's leading stonefruit pioneers.
The campaign, which began in May and runs through until November, began with the unique 'Gran' variety and will see different varieties offered month by month.
Ben-Dor exports its produce to the leading marketing chains in the UK through Agrexco, with the plums heading to destinations including western Europe, Africa and the Far East.
'The double branding of the plums, Carmel-Ben Dor, is a manifestation of quality and exceptional taste and appreciative customers are willing to pay more for this unique plum experience,' said Davidi Heiman, product manager at Agrexco.
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