Appointment will support and enhance company’s expansion and leadership strategy in the agri-food sector

Spain’s Agroponiente Group continues to reinforce its organisational structure to support its international expansion, most recently with the appointment of Jordi Estrada as sales director for Iberia and Italy.

Jordi Estrada Agroponiente

With nearly 20 years of experience in the agri-food sector, Estrada has led multidisciplinary teams and overseen key areas such as sales, market development, and commercial management in both national and international environments.

Agroponiente said his “analytical, results-oriented profile and proven leadership skills fit perfectly into its roadmap for transformation, efficiency, and customer service” and will allow the company to further strengthen its position in strategic markets such as Spain, Portugal.

Over the past three years, Agroponiente has experienced significant growth, increasing its turnover from €250mn to €400mn, and it is approaching the 2025/26 season with very positive expectations.

CEO Imanol Almudí commented: “Jordi’s addition is another step in our commitment to talent and excellence. His experience and management skills reinforce our commitment to sustainable growth, commercial innovation, and our commitment to leadership from the outset. We continue to build a solid project that inspires confidence in our farmers and customers throughout Europe”.