The group said it was confident Sosef’s “extensive experience and innovative vision” would drive the division to new heights

BioFirst Group has announced the appointment of Bart Sosef as president of its plant products division.

Bart Sosef BioFirst

Bart Sosef

Sosef, currently general manager for Biobest Netherlands and sales director for Benelux, joins the executive committee, reporting directly to CEO Jean-Marc Vandoorne.

Plant Products caters to the horticulture sector across North America and central Europe, providing an array of inputs tailored to core crops like greenhouse vegetables, greenhouse fruits (including berries), ornamental plants and turf.

In his capacity as president of the division, Sosef will focus on strategic growth, expanding the sales force across Canada and the US, and leading the market’s gradual transition from synthetic pesticides and fertilisers to sustainable alternatives.

BioFirst said it was confident that Sosef’s ”extensive experience and innovative vision” would drive the plant products division to new heights.