Fiachra Moloney takes on new role of director of growth and market development, while Jennifer Sanchez joins as CMO
Bloom Fresh has announced two strategic leadership appointments. Effective immediately, Fiachra Moloney assumes the newly created role of director of growth and market development, while fresh produce industry veteran Jennifer Sanchez joins as chief marketing officer.
The company said the appointments reflect its continued investment in customer partnerships, brand development, and international market expansion as demand for differentiated fruit varieties continues to grow worldwide.
“During his tenure as chief marketing officer, Moloney helped elevate Bloom Fresh’s global market presence and strengthen engagement across the fresh produce value chain,” the company said. “He led the successful launch of the Boombites Red Berry grapes brand, spearheaded the relaunch of the Cotton Candy brand, and expanded grower, marketer, and retailer engagement initiatives across our global network.”
In his newly created role, Moloney will focus on driving growth across key strategic markets, including Europe, China, India, and Southeast Asia. He will lead consumer market development initiatives aimed at identifying new commercial opportunities, strengthening strategic partnerships, and driving the continued expansion of Bloom Fresh varieties and brands.
CEO Josep Estiarte said: “Fiachra has made an outstanding contribution to the business and has been instrumental in helping position Bloom Fresh for long-term growth. As our business continues to expand globally, this new role enables Fiachra to focus on developing market opportunities and strengthening strategic relationships that create value for our growers and partners around the world”.
Sanchez brings more than two decades of fresh produce industry experience spanning brand marketing, customer engagement, market intelligence, and commercial strategy.
She is widely recognised for helping build and grow leading produce brands through leadership roles with Driscoll’s, Green Giant Fresh, and Sun World International.
Based in the US, Sanchez will lead Bloom Fresh’s global marketing organisation, overseeing brand strategy, consumer marketing, customer engagement, market intelligence, and communications. Bloom said positioning the chief marketing officer role in the US reflects its commitment to strengthening collaboration with key retailers, growers, marketers, and commercial partners throughout the Americas while supporting the continued growth of its global business.
“Jennifer brings exceptional industry expertise, deep customer insight, and a proven track record of building successful produce brands,” said Estiarte. “Her experience will strengthen our engagement with retailers, growers, marketers, and consumers while helping drive the continued growth of our brands and business worldwide. As we continue to expand our presence in key markets, Jennifer’s leadership will be instrumental in shaping our next phase of growth.”
