In October, French fresh-cut specialist Bonduelle launched an internet campaign in Poland promoting its small single-serve cans, according to a report from Marketing-News.pl.
The campaign features interactive advertising using the internet, with the aim of boosting brand visibility on the market.
The campaign, organised by Netizens Peppermint, will seek to reach more than 8m internet users through all major internet portals, culinary sites and social media platforms.
The aim, according to the company, is to strengthen the position of Bonduelle products on the Polish market through the promotion of its smaller, more convenient cans designed to be consumed in one go.
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