In her new role she will be responsible for creating and cultivating retail partnerships
The Colombia Avocado Board (CAB) has named Meg Buchsbaum as its new retail account manager. CAB describe her as “a seasoned food industry professional with more than 30 years of experience in retail and wholesale buying as well as product development”, adding that she “brings a wealth of expertise to the role”.
For the past seven years Buchsbaum has been with the National Mango Board, where, according to CAB, she has built a strong reputation for developing results-driven programmes in supply chain, temperature management, sourcing, merchandising, and marketing.
“She partners with East Coast retailers to design strategic initiatives that drive sales and strengthen category growth. Drawing on her earlier roles with C&S Wholesale and Whole Foods Market, Meg offers well-rounded insights that connect growers, distributors, and retailers,” CAB said.
In addition to her industry work, Meg owns and runs Tapestry Hill Farm in Colchester, Connecticut. “Produce has been a passion of mine for as long as I can remember,” she said. “From my childhood days on the farm to the early mornings I now spend among the orchard, vegetable fields, flowers, and bees – listening to the chickens – I find endless inspiration in the land and the food it provides. I am thrilled to join the CAB team and ready to help increase consumption of Colombian avocados in the US while implementing proven strategies and industry knowledge.”
Manuel Michel, CAB’s managing director, said: “Meg’s experience in creating and cultivating retail partnerships will be key to the CAB’s retail initiatives. “She has a deep understanding of how to connect with retailers and shoppers alike, and her proven track record of building successful produce programmes will bring tremendous value to our partners.
“Meg’s professionalism, insight, and passion for fresh produce make her an excellent fit to represent Avocados from Colombia in the US retail and foodservice space. I am confident that her leadership will strengthen industry collaboration, elevate our visibility in stores, and reinforce retailer confidence in the quality and reliability of Colombian avocados”.
