Chiquita has unveiled details of its spring promotional campaign, revealing plans to launch a new bottle design for its range of Chiquita-branded Fullati '10 e lode' (A+ Smoothies).
The 200ml are designed to appeal in particular to people looking for a practically packaged source of healthy, natural fruit to be consumed on the go.
As revealed in the official Chiquita Italia newsletter, the range will continue to include a number of different flavours, namely strawberry and banana, mango and passionfruit, blueberry and cranberry, raspberry and pomegranate, pineapple and banana, and coconut and mango.
'Prepared with the best fruit produced and selected by Chiquita, and with no added sugar, water, preservatives or colourings, the smoothies are lightly pasteurised to guarantee their taste and maximum food safety,' said a spokesperson for Chiquita Italia.
Meanwhile, a special television campaign is set to push sales of Chiquita-branded products across a number of markets including Italy during 2011.
The new advertisement, which is part of a Europe-wide campaign developed by German agency Jung von Matt in collaboration with director Jon Barber, focuses on the quality of the product by means of a humorous, light-hearted message.
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