Global brands Chiquita and Spotify have teamed up in a move that will see the company’s bananas become a little more musical.
Chiquita’s iconic blue label will now include a Spotify code that, once scanned, will take consumers to one of five curated playlists.
Each playlist has featured theme, including feeling happy, tropical vibes, smile workout, classics and cook & dance. They will also feature a new remix of Chiquita’s original 1950’s jingle.
“The Spotify Blue Sticker series is intended to encourage those staying at home to join in a world-wide celebration of cheerful music and connect with playlists designed to get fans up and moving,” said Carlos Lopez Flores, president of Chiquita.
“By tapping into Spotify’s 248m active monthly users, Chiquita is continuing its mission of highlighting the fun side of healthy living by offering an opportunity to get active and boost fans’ moods during a challenging global situation,” he added.
In addition to the five playlist stickers, a special sixth ‘Golden Banana’ sticker will direct consumers to a Chiquita podcast on Spotify, where they will receive a secret password.
This code will allow access to the Chiquita website game. Fans can win branded prizes such as loudspeakers, a Spotify Premium subscription and more.
Chiquita is also making a global effort to show its support by transforming its blue sticker logo for the first time, removing Miss Chiquita to promote social distancing and reinforce the message that people should stay at home.