Chiquita is targeting schools, retailers and communities in a bid to promote healthy-eating habits.
The Banana Smart Sweeps programme is based around a website that includes games, videos, recipes, lessons plans and cash prizes, and aims to make learning about healthy living fun.
The fruit marketer-distributor has persuaded retailers to offer free bananas to help registered teachers inform pupils about healthy snacking.
The promotion runs until 16 October.
As the country’s grape sector goes into winter recess, growers can look back on further progress following the conclusion of campaigns in China and Vietnam
Retailer launches playful campaign and debuts new look for the brand
Top names to share industry insights and updates at Shanghai event, which is co-hosted with three of China’s leading wholesale markets
Tomás Ferreira of Granfer, the country’s biggest stonefruit producer, looks at the outlook for the new campaign
South African summer citrus marketing season in the US kicks off with first containers landing in port of Philadelphia
Company says its new cross dock warehouse in Rotterdam will speed up European supply chains
No comments yet