Cosmic Crisp concludes successful summer campaign

Cosmic Crisp says it has achieved positive results from its summer campaign, thanks to its strategy of reinforcing the brand’s positioning and creating new consumption occasions and new opportunities for shelf promotion, even during the summer months. 

“From food and lifestyle events to cultural festivals, outdoor cinemas and beach clubs, as well as initiatives aimed at the HoReCa sector, these activities brought the apple into authentic leisure and social settings, creating new consumption occasions at any time of day and demonstrating how the brand can fit naturally into the summer, confirming its relevance across all seasons,” the campaign’s organisers said. 

In Italy, the marketing campaign saw the brand feature in some of the summer season’s most iconic settings: from the Merano World Music Festival to the more laid-back vibe of beach clubs, as well as the worlds of wine and the big screen.

In Germany, the Cosmic Crisp Brunch Contest engaged HoReCa professionals, while the partnership with the Zeiss Planetarium in Berlin continued. Finally, in Spain, Cosmic Crisp renewed its presence at the major open-air film festivals in Madrid and Barcelona.

“These diverse settings demonstrated the apple’s versatility and its ability to complement a wide range of consumption occasions, showcasing a brand that can create value in multiple situations,” Cosmic Crisp said.

“The variety and consistency of the activities carried out across different markets represent a further strength for distribution, which can rely on a distinctive brand identity that easily translates into purchasing behaviour. Associating the brand with new ways of enjoying the product fosters broader and more diverse demand, strengthening brand recognition and creating new opportunities for shelf promotion.”

Now available year-round, the apple continues its growth trajectory, building continuity in relationships with consumers and business partners.