Commercials will showcase the multinational’s premium banana and pineapple brand
Del Monte is back on television with a campaign dedicated to its premium Honeyglow line. The advert will air on major Italian channels during the first two weeks of November.
The 15-second commercial showcases one of the most distinctive ranges in Del Monte’s portfolio: Honeyglow bananas and Honeyglow pineapples – two products that the multinational said perfectly embody its pursuit of excellence, innovation, and commitment to superior quality.
Honeyglow bananas are grown exclusively in the fertile volcanic soils of Ecuador and hand-harvested at the optimal stage of ripeness. Available in limited quantities, they are described as having an “exceptionally sweet and intense flavour, offering a unique eating experience”.
Honeyglow pineapples, meanwhile, are produced on farms in Costa Rica and Kenya and prized for their unmistakable aroma, golden flesh, and natural sweetness, Del Monte said.
Through this campaign, Del Monte aims to strengthen awareness of the Honeyglow brand and its premium products, while highlighting its role as a producer that oversees every stage of the supply chain – from field to table – to ensure high standards of quality and safety for consumers.
The campaign will also be supported by in-store activities, including customised display materials and select tasting events, designed to increase the visibility of the Honeyglow line and foster direct consumer engagement.
Thierry Montange, senior marketing director at Del Monte Europe, commented: “We are proud to bring the Del Monte Honeyglow line back to television. This campaign is key to highlighting our premium varieties and reaffirms our commitment to bringing distinctive products to market – products capable of offering a superior taste experience and creating value for the entire category”.
