Belgian tomato supplier says appointment strengthens its position as reliable retail partner and maintains its focus on quality
Belgian tomato supplier Den Berk Délice has welcomed Coen de Ruiter as its new chief executive officer.
According to the group, the appointment strengthens the company’s long-term ambition to remain a “reliable and forward-looking partner” for the retail market, as it continues to focus on delivering high-quality products that match consumer demand.
It has carved out a strong reputation in the market thanks to its strong focus on taste and product innovation, and De Ruiter is said to bring broad international experience and proven leadership expertise that aligns with the company’s entrepreneurial culture.
“Den Berk Délice has built a strong reputation through its focus on quality, innovation, and close collaboration with customers and partners,” he commented.
“I look forward to building further on this foundation together with the team and to supporting the company’s sustainable growth in the years ahead.”
The founders of Den Berk Délice added: “With Coen, we welcome a leader who fits our culture and shares our long-term vision. His experience and leadership will help us further strengthen our organisation while preserving the entrepreneurial spirit and customer focus that define Den Berk Délice.”
