US-based fresh produce company Imagination Farms, which markets the Disney Gardenbrand, is aiming to build its business further next month by expandingits Pixie Sweet product line with the addition of snacking mini pepperssupplied by Arizona-based Frank’s Distributing / Bionova Produce.
The Disney Garden Pixie Sweet Peppers will be available in one-pintclamshell packaging and feature Disney's hallmark Tinkerbell character.The packaging will also bear the 'Fairy Fun Snack' motif to remindchildren and parents that the small peppers are perfect for snacking.The peppers will be available year round, starting in July.
“These peppers are a perfect size for kids and the Pixie Sweet brandingis an excellent match for their sweet flavour,” remarked MontieMcGovern of Frank’s Distributing. 'We are excited that we can utiliseDisney Garden as a vehicle to help introduce kids to this healthysnack.'
Pixie Sweet products are one of the strategic cornerstones of theDisney Garden programme. The Pixie Sweet line focuses on offeringpremium fruits and vegetables that offer exceptional flavour for whatthe marketer describes as 'an exceptional eating experience'. Accordingto the company, this focus on quality has helped retailers reportsignificant top-line growth with other Pixie Sweet products. 'Oneretailer reported a 25 per cent increase in total category sales afterconversion to Disney Garden’s Pixie Sweet corn programme,' reported aspokesman. Other products in the Pixie Sweet line include sweetcorn,Rainier cherries, golden kiwifruit and champagne grapes.
Melinda Goodman, director of marketing for Imagination Farms,commented: “Our Pixie Sweet programme, with its emphasis on taste, is acritical component to our mission of increasing consumption of fruitsand vegetables among children. Every time a child can try something newand have a great taste experience, we create an opportunity for repeatpurchases and further exploration of new fruits and vegetables. This isparticularly appealing to mums who are always looking for new ways toget their kids to eat more fruits and vegetables.”
Pixie Sweet Peppers will be available directly from Frank’sDistributing/Bionova Produce under the Disney Garden brand. OtherDisney Garden suppliers include: Ito Packing (stonefruit, cherries andblueberries), Four Star Produce (domestic grapes), Crunch Pak (slicedapples), Sunwest Fruit Corporation (California citrus), ProgresoProduce (mangoes, pumpkins and watermelons), Carousel Candy (low-fatcaramel apples), Chelan Fresh and L&M Northwest (apples, pears andcherries), Turbana Corporation (bananas and pineapples), ChurchBrothers / True Leaf Farms (vegetables), Six L’s / Custom Pak (tomatoesand watermelon), Russet Potato Exchange and Rigby Produce (potatoes),Hugh Branch and Prima Bella Produce( sweetcorn), West Pak Avocado(avocados), William H Kopke Jr Inc (Chilean grapes), Fazio Marketing(Champagne grapes) and Stellar Distributing (kiwifruit).
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