In-store activation in more than 800 stores across France helps to boost company’s market penetration in Europe, Middle East and Africa
Dole has launched a major new promotional campaign in Intermarché stores across France, as it seeks to broaden consumer awareness of its brand in Europe.
The project involves a total of 834 Intermarché locations throughout the country, and represents a major coup for the produce marketer to work with France’s third-largest food retailer.
“Enthusiasm for the Dole brand continues to build across the EMEA region, in no small part thanks to the Dole France team, who recently partnered with Intermarché, France’s third-largest food retailer, to deliver a nationwide in-store activation,” the group said in a post on LinkedIn.
Founded in 2003, Dole France was previously called Indigo Fruit and became part of Total Produce in 2011. It became Dole France in 2023.
