Apeel Nature's Pride avocado

Nature's Pride has announced that from now on its Eat Me avocados will be treated with Apeel’s plant-based coating.

The company said this would give consumers more time to enjoy its ready-to-eat avocados, which helps to prevent food waste.

Nature's Pride has been working closely with Apeel Sciences since 2019 in the pursuit of a more sustainable food system, scaling up in phases to allow more and more avocados to be treated with the coating.

It said the benefits of Apeel have been validated through third-party research across multiple markets, as well as the business impact tested at some retail partners.

'The promise of our Eat Me brand is to inspire consumers to enjoy the highest quality exotic fruits and vegetables, with the confidence that they are contributing to a better world. We are therefore proud that we can now take the step of supplying our partners with avocados of our Eat Me brand with Apeel on a large scale.

“By doing so, we offer our partners and consumers an Eat Me avocado that retains its quality longer, which can help reduce food waste. Only together can we make a difference on key sustainability issues.”

Erich Klawhun, senior vice president of tropicals at Apeel, commented: “The Nature’s Pride and Apeel relationship started with a common thread of sustainability.

“Today, we are excited to be protecting even more of the Eat Me avocados than we ever have to expand the availability of longer-lasting avocados.”