Carla San Martin and Chris Taylor have seen their roles widen as the blueberry and stonefruit producer strengthens its international footprint
Family Tree Farms has expanded the roles of two key members of its international commercial team, Carla San Martin and Chris Taylor.
In July 2025, San Martin joined the producer, which specialises in blueberries and stonefruit, as European commercial director. Her job has now been extended to encompass the Middle East as well, under the job title of EMEA commercial director.
The promotion sees San Martin lead commercial strategy and customer growth across both regions.
She has more than 17 years of experience in the global fresh produce industry, with a strong focus on berries. Her background includes leadership roles spanning asparagus, avocados, grapes, and blueberries, most recently managing commercial operations across Northern Europe.
Taylor also joined Family Tree Farms in the summer of 2025 as head of UK commercial. His job has been extended to include Ireland too, under the title of UK & Ireland commercial director.
He will oversee commercial strategy and retail partnerships across both countries, supporting continued expansion in what are key markets.
Commenting on the two promotions, Family Tree Farms’ owner Andy Muxlow said: “Carla’s deep market knowledge, leadership style, and passion for the category have made a meaningful impact on our international business. This role reflects both her performance and our continued investment in Europe and the Middle East.”
He added: “Chris has demonstrated exceptional leadership and commercial insight. His promotion reflects our confidence in his ability to strengthen key customer relationships and lead our UK and Ireland strategy going forward.”
