New tagline, ‘Seeds. People. Planet.’ reflects the company’s strengthening international presence
Barcelona-based seed specialist Fitó has revamped its corporate branding to reflect its growing global ambitions.
The company said the new tagline ‘Seeds. People. Planet.’ replaces the old ‘Your Seeds’ and symbolises its evolution toward a more international, solid brand aligned with its purpose and global growth.
“The new identity responds to the natural evolution of a company with a growing international presence and a cross-cutting position within the agri-food chain. Beyond a visual or communication change, ‘Seeds. People. Planet.’ represents a declaration of purpose: a way of understanding agriculture, innovation, and positive impact from seed to people and the planet,” Fitó said.
The brand’s evolution coincides with a period of international growth for Fitó. So far this year, the company has opened new subsidiary in Egypt, relocated its headquarters in Morocco to a larger space, and announced the upcoming expansion of its facilities in central Sicily.
“These investments are part of a strategy aimed at strengthening capabilities, gaining closer ties with customers and markets, and consolidating Fitó’s presence in regions strategic to international agricultural development,” it said.
The company is also carrying out a complete renovation of its headquarters in Barcelona, scheduled for completion in October 2026. The new facilities will feature larger spaces designed to enhance the experience for customers, partners, and teams, thus supporting the growth projected for the coming years.
Fitó will begin incorporating its new corporate identity into its packaging, which will coexist with the current design for a few months to facilitate a gradual transition across all markets.
