Florette is looking for a media agency to replace The Media Shop, which has gone into administration.
According to Campaign, the ready-to-use salad specialist will meet seven prospective replacements next week as part of a process that will culminate in pitches scheduled for the middle of next month.
Sandy Sewell, Florette's commercial director, is in charge of the process and his brief to the agencies is believed to focus on increasing the company's market share in the face of competition from supermarkets' own-label bagged salads.
Earlier this year, Sewell was involved in the launch of a Florette range of salad dressings, which were designed to fill "a significant gap on the shelf for a genuine salad ambassador".
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