Berry association signs alliances with Ria Money Transfer, Wikifarmer, and Antobot
Spanish berry association Freshuelva has signed strategic partnerships with three new stakeholders as it continues to strengthen its collaborative network to boost the competitiveness, efficiency and international reach of its members.
Ria Money Transfer, Wikifarmer, and Antobot will contribute services, technology, and innovation to the soft fruit ecosystem of Huelva.
Ria Money Transfer, one of the world’s leading money transfer companies, joins as a partner, providing solutions that facilitate the financial transactions of thousands of seasonal workers. Freshuelva said its presence will contribute to improving the accessibility, security, and speed of financial services related to labour mobility within the sector.
Wikifarmer, meanwhile, is an international platform whose mission is to empower farmers through education and direct access to B2B markets at fair prices. It provides technical content and courses for agricultural professionals, along with access to a B2B marketplace connecting verified producers and buyers with logistics and payment support.
Its objective is to contribute to a more efficient, transparent, and secure agri-food chain, reducing friction in supply and expanding the commercial reach of producers and buyers.
Antobot, a technology company specialising in agricultural robotics and automation, completes this new round of alliances. Its addition will allow Freshuelva and its member companies to access advanced solutions in intelligent mechanisation, support for fieldwork, cost reduction, and improved production efficiency.
“The addition of these three new partners represents a further step in our commitment to an innovative and competitive sector aligned with current and future challenges, while simultaneously strengthening collaboration among companies, workers, and technology and knowledge organisations,” Freshuelva said.
“We will continue to expand our network of alliances to continue offering added value to its members and consolidate Huelva as a European leader in soft fruit production.”
