Fruit Logistica, the leading international event for the Fresh produce industry, has presented its new logo ahead of the international promotional campaign for the 2014 event.
Messe Berlin, the organiser of the event, noted that the logo featured 'key elements from the previous version' and would be 'immediately recognisable', while its 'refreshing simplicity and clarity create a forward-looking, timeless design'.
'Vivid yellow, green and red colours combined with simplified forms reflect the core Fruit Logistica values: freshness, quality and competence,' the group said.
The new logo is accompanied by a re-launch of the Fruit Logistica website in line with its new advertising campaign.
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