ECME logo 2012

The Gulf region’s leading fresh produce conference returns to Dubai on 17-18 November 2012, with a programme focused on the future of the Middle East market.

Held this year at the Shangri-La Hotel, Eurofruit Congress Middle East will feature discussions and presentations on the latest developments in the region, the risks associated with doing business in the Gulf, the tendency towards higher quality standards, the most exciting markets for the future, new product innovations and novel ways of thinking.

The Middle East region is known for its fast-changing and often unpredictable nature, necessitating good partnerships built on trust and a deep knowledge of how to do business in the region. Eurofruit Congress Middle East equips delegates with the tools to succeed in this market, while offering numerous opportunities to network and do business with the leading players in the industry.

Delegates will hear from Tia Borcharding of D-Quality Survey about the rise in quality standards in the region, from Virginie De Beco of Fresh Del Monte regarding the company’s latest product launches, from Mariana De Nadai of Unifrutti Asia on how to build a successful fresh produce business in the Middle East, and much more.

Delegates registering before 26 October can save 20 per cent on the full registration fee.

If you are based in the Middle East, however, you can benefit from an impressive 40 per cent saving.

Eurofruit Congress Middle East is organised in cooperation with WOP DUBAI, the fast-growing fresh produce trade exhibition for the Middle East market. Eurofruit Congress Middle East takes place before WOP DUBAI, which runs on 19-21 November 2012 at Dubai World Trade Centre.