IPD includes Kenya as fifteenth partner country in its programme to connect producers with European import companies

Germany’s Import Promotion Desk (IPD) has announced that it is expanding its promotional programme to include Kenya as the fifteenth partner country.

On the first Fact Finding Mission, IPD experts reportedly met promising Kenyan producers of fresh produce, with a total of seven initially selected for the IPD programme.

“The import promotion initiative connects producers from developing and emerging countries with European import companies,” IPD stated. “At the IPD stand at Fruit Attraction in Madrid on 4-6 October, European buyers will be able to see what Kenya has to offer.”

Kenyan producers are set to present fresh herbs, such as basil, thyme and rosemary, as well as fine beans, sugarsnap peas and chili peppers.

“All producers in the IPD programme are carefully selected and meet the high quality and quantity requirements of the European market,” the company said.

“We are looking forward to working closely with Kenya and many interesting partners in the East African country,” added Dr Julia Bellinghausen, head of IPD. “We are thus expanding our commitment in Africa and will be active in seven African countries in the future – in addition to Egypt, Ethiopia, Côte d’Ivoire, Ghana, Morocco and Tunisia, now also in Kenya.”

IPD is an initiative of the Federation of German Wholesale, Foreign Trade and Services (Bundesverband Großhandel, Außenhandel, Dienstleistungen e.V.) and sequa gGmbH, the development organisation of German industry, funded by the Federal Ministry for Economic Cooperation and Development (BMZ).