With more than 20 years of produce industry experience, Torres joins Giumarra International Berry to spearhead East Coast sales growth

The Giumarra Companies has announced the appointment of industry veteran Rodrigo Torres as sales director for its Giumarra International Berry East Coast operation.
Torres will lead sales strategy and customer development initiatives across the US East Coast, as well as help expand Giumarra International Berry’s portfolio to drive growth opportunities with partners and customers, the group outlined.
“As we continue to accelerate our business and strengthen our position across key markets, Rodrigo brings the leadership and industry expertise needed to drive our East Coast growth strategy,” said Sebastian Carmona, vice-president, international development for The Giumarra Companies.
“His deep relationships throughout the industry and proven ability to deliver results across the produce supply chain make him an excellent addition to our team.”
Torres brings more than 20 years of extensive experience in the produce industry, having held sales leadership roles with Altar Produce, Campos Borquez, Naturipe Farms, and Chiquita, among others.
Additionally, he completed Cornell University’s Executive Development Leadership Program and serves as a volunteer council member with the International Fresh Produce Association (IFPA).
“I am honoured to join The Giumarra Companies and become part of an organisation with such a strong reputation for quality, innovation, and customer service,” said Torres.
“I look forward to working alongside the talented Giumarra team and our grower-partners to strengthen our East Coast presence and create new opportunities for growth.”