The berry programme represents a ”new generation of premium blackberries with an exceptional eating experience”, available in conventional, jumbo and organic pack styles
The Giumarra Companies has announced the official launch of its newest brand, SugarWild blackberries.
The brand will be introduced at the Global Produce & Floral Show, which takes place on the 16-18 October in Anaheim.
According to the group, the berry programme represents a ”new generation of premium blackberries with an exceptional eating experience”, including jumbo sizes unique to the blackberry category.
Now shipping in limited volumes, SugarWild is available in conventional, Jumbo SugarWild, and Organic SugarWild pack styles.
Attendees at the event can meet the brand first-hand at the group’s stand and at the SugarWild display case at IFPA’s Fresh Ideas Showcase in the Anaheim Convention Center lobby.
“In collaboration with our grower partners in Mexico, our berry team is thrilled to introduce our most exciting berry yet at the industry’s most prominent event,” said Alfredo ’Freddy’ Peña, vice president, Giumarra International Berry Sales.
“SugarWild’s combination of outstanding flavour and eye-catching branding invites consumers to discover a boldly sweet new berry experience.
”We look forward to supporting our retail customers with promotions to engage shoppers with SugarWild both in store and online,” he added.
