Greenyard’s 2024/25 annual report includes Deprez’s vision for the future of food
Following Greenyard’s announcement of its full-year financial results on 21 May, the group has now published its full annual report.
The integrated report is introduced by founder and executive director Hein Deprez’s vision for the future of food, and Greenyard’s role within the necessary diet shift.
”Today, consensus is clear: we need to change the way we consume and produce food,” he said.
”A diet shift towards more pure-plant foods, and less reliance on animal proteins, is no longer optional. It is the only path forward for healthier lifestyles and a more sustainable food chain.”
Deprez pointed out that the world today is facing two defining challenges – public health and environmental sustainability – and said that unlocking the potential of the category starts with understanding the business ”deeply and thoroughly”.
”Our industry, fruit and vegetables, finds itself in a great paradox: it is one of the most affected by the climate crisis, and yet it holds a vital part of the solution,” he noted.
Greenyard’s founder also outlined the challenges facing the business, such as rapidly shifting market dynamics, tough competition and mounting climatological challenges.
”We remain faithful to our unique founding vision, even in challenging times,” Deprez commented. ”It requires hard work, expertise and dedication from our people, every day.
”Therefore, I would like to thank everyone for their support and their commitment on our journey to a healthier, pure-plant future.
“Together, we can really make the difference on our plates and for our planet,” he urged.
The report also includes a review of the past year by chief executive officer Francis Kint, who highlighted the ”highly complex and volatile environment” Greenyard had navigated through over the 12 months in question.
“During difficult market circumstances, we remained true to our purpose-driven strategy,” he said. ”Since our founding, we are committed to supporting our customers in bringing tasty, healthy, nutritious and sustainable foods to consumers across the world.
”By further strengthening our ties with growers and retailers and through continued investments in our infrastructure, we have been able to improve efficiency across our value chain, increase our volumes and ensure that our products remained available and affordable.
”Our focus on technology and innovation has enabled us to capture the growing demand for healthy food solutions that combine convenience with great taste and nutritional value,” Kint added.
