Jazz partners with Warner Bros for new campaign ahead of DC League of Super-Pets movie
Jazz apple has joined forces with Warner Bros Consumer Products and DC to launch a new DC League of Super-Pets-branded offering ahead of the movie’s premiere.
As part of the new partnership, Jazz will release co-branded packaging and eye-catching point-of-sale displays with retail partners globally leading up to the film’s release in theatres.
The partnership will drive shoppers to stores with Jazz apples on their shopping lists using additional amplification via social media and a robust digital ad campaign.
Consumers will have the chance to win DC League of Super-Pets-branded drawstring bags and notebooks via online trivia games and quizzes accessed by QR code on packaging (Germany, Belgium, The Netherlands), an Instagram contest (US only), or scanning their loyalty cards in select retail stores (New Zealand).
“We’re so excited to be teaming up with Warner Bros Consumer Products and joining the DC League of Super-Pets adventure. This is a great opportunity for our Jazz brand to connect with children and families across the globe and help build healthy habits that last a lifetime,” said T&G Global’s head of marketing, Rebecca Chapman.
“Our new partnership also showcases Jazz as the ideal, super refreshing snack fit for Super Heroes. We hope this promotion will excite children and their families and help grow their appetites for naturally healthy and delicious fruit.”
T&G Global will be rolling out the marketing activations from July onwards in key international markets, including Germany, Belgium, Netherlands, the US, Canada and New Zealand