Agricola Andrea is IFG’s largest licensed grower in Peru, producing 100 per cent IFG varieties
Peru’s Agricola Andrea, winner of International Fruit Genetics’ inaugural DW Cain Award, finally had the opportunity to receive the trophy in person eight months after it was announced.
The award was originally conferred virtually because of the pandemic. Fast forward eight months and the long-awaited trophy was finally bestowed, in person, by IFG CEO Andy Higgins to the Agricola Andrea executive team comprised of owner Jonathan Geller and marketing and business strategy director Eduardo Mazzini, during IFG’s California Field Days in August 2022.
“We are proud to recognise Agricola Andrea in person after making this announcement virtually last year,” said Higgins. “They have truly set the bar as the first DW Cain Award winners.
“We look forward to selecting the 2022 winner later this year and continuing to celebrate those licensees who go the extra mile and help realise our mission which is to utilise natural breeding practices in order to provide consumers with an incredible eating experience.”
The DW Cain Award was created in honour of IFG founder Dr David Cain, whose years of dedication and revolutionary breeding developments transformed the industry.
The award pays tributes to licensees who have shown exemplary work in supporting and promoting IFG’s vision in the grape industry. The IFG team selected Agricola Andrea for its dedication to quality as well as being a partner in the adoption and promotion of IFG’s varietal logos and trademarks.
In addition, the Agricola Andrea has been instrumental in representing IFG creatively in retail, resulting in millions of IFG branded packages being distributed in the marketplace.
Agricola Andrea has been an IFG licensee for nearly nine years and is IFG’s largest licensed grower in Peru, producing 100 per cent IFG varieties.
“Passion for excellence is embedded in our heart and soul,” said Mazzini. “This award carries the IFG image and everything behind it, as well as Dr Cain’s vision for the industry. It is a true privilege, and we are truly grateful to receive this award.”
Agricola Andrea is a Certified B Corporation
Agricola Andrea also announced earlier this year that it is now a Certified B Corporation or B Corp, part of a global movement of businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
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