Industry body calls for policy action including produce prescriptions in federal health programmes, expanded school fruit and vegetable initiatives, and clearer front-of-pack labelling
The International Fresh Produce Association (IFPA) has issued a statement in response to the second report released today (9 September) by the White House’s Make America Healthy Again (MAHA) Commission.
“IFPA welcomes the publication of the Make America Healthy Again (MAHA) Commission’s second report, which marks an important step in elevating nutrition as a national public health priority,” IFPA said.
”We applaud the Commission’s recognition of the vital role ‘whole, healthy’ foods like fresh produce play in improving health outcomes and reducing healthcare costs.
“Simply put, you cannot make America healthy again without fruits and vegetables,” it outlined.
The association urged policymakers to take ”bold, practical action” as a result of the report.
”Our evidence-based policy recommendations call for the Department of Health and Human Services to embed produce prescriptions as a covered benefit within federal health programmes such as Medicare, Medicaid, and the Department of Veterans Affairs; urge Congress and USDA to expand the Fresh Fruit and Vegetable Program (FFVP) to all schools and improve fresh produce procurement options in feeding programs; ask FDA to prioritise clear and transparent front-of-pack labelling to help consumers make informed choices; and support all production systems including voluntary, incentive-based regenerative agriculture policies that focus on strengthening soil health, biodiversity and water efficiency while ensuring a sustainable produce supply.”
In the months ahead, IFPA said it will focus its efforts on both administrative and congressional pathways to make its recommendations a reality.
”The fresh produce industry stands ready to partner with the Trump administration, lawmakers, and nutrition and agricultural leaders to ensure every American has access to the fruits and vegetables they need for a healthier life,” the association added.
