This year’s event takes place on 16-18 October in Anaheim, California

The International Fresh Produce Association (IFPA) has opened registration for this year’s Global Produce & Floral Show, set for 16-18 October in Anaheim, California.

IFPA Global Produce Show 2024 expo floor

IFPA said it was the event where ”next-gen tech, bold ideas, and strategic connections will drive growth and innovation across the industry”.

“Each year, The Global Show is intentionally designed to adapt to the industry’s needs, ensuring more value for our members and the entire fresh produce and floral sector,” said Jim Mastromichalis, Global Show committee co-chair and manager of produce merchandising for Harris Teeter.

“From any corner of the world and every link in the supply chain, the Global Show empowers attendees with insights, products, and connections to move their businesses forward.”

IFPA chief executive Cathy Burns said the show was where the worldwide fresh produce and floral communities came together to “shape the future of fresh”.

“Innovation and connection. Opportunities and possibilities. Bold insights and ideas,” she outlined. ”This is the one event that brings it all – from cutting-edge innovations and solutions, new strategic partnerships, or leading trends in fruits, vegetables, flowers, and plants – together for every segment of the global supply chain.”

This year’s schedule features networking receptions, keynote presentations – including the always-anticipated State of the Industry address from  Burns – and a variety of learning experiences through the Education Festival and specialised sessions like the Food Safety and Tech X-Change sessions on the Expo floor.

“As a retailer, the Global Produce & Floral Show is an opportunity to engage with potential and existing partners, and to gain insights that help shape our strategy for the year ahead,” said Yan Branco, IFPA retail council chair and head of produce sourcing innovation & CEA development for Sobeys.

“The energy on the Expo floor is unmatched, it’s where true innovation meets real solutions.

”Whether you’re looking to solve today’s challenges or get inspired for what’s next, this show delivers,” he noted.

”I always walk away with new ideas, and I look forward to connecting with others who are passionate about the future of fresh.”

Exhibitor registration will open on 4 June, but individual and group registration is available now on IFPA’s website.