South African agriculture minister John Steenhuisen highlighted concerns about US tariffs on exports while industry experts emphasised the importance of aligning with global expectations and focusing on EU markets
The International Fresh Produce Association (IFPA) hosted its fourth Southern Africa Conference on 24 July at The Capital Menlyn Maine in Pretoria.
The conference drew a mix of growers, exporters, retailers, and global buyers from across Southern Africa.
IFPA said that the event served as a platform for dialogue, innovation, and connection across the fresh produce supply chain.
Designed to address the evolving challenges and opportunities in Southern Africa, the programme covered global market trends, export logistics, consumer behaviour, and sustainability through technology.
“The Southern Africa Conference is where global strategy meets local action,” said Jessica Keller, vice president of global industry relations at IFPA.
“The energy and insight shared here in Pretoria reflect the strength of Southern Africa’s fresh produce community – and its readiness to lead on the world stage.”
In a standout session which closed the conference, South Africa’s minister of agriculture, John Steenhuisen, made remarks on global trade pressures, including concerns about US tariffs on South African exports and their broader economic impact.
He also emphasised the critical role of public-private partnerships in driving sustainable agricultural growth in South Africa.
Other key speakers included Patrick Vizzone of Vertical Oceans/DiMuto, Nico van Schalkwyk of Fruitalyst South Africa, Steve Alaerts of Foodcareplus Logistics, and Werner van Rooyen from the Fresh Produce Exporters Forum.
Speakers emphasised the importance of aligning local practices with global expectations and called for renewed focus on the European Union as a strategic export market.
In a session on technology and innovation, meanwhile, IFPA chief science officer Dr Max Teplitski highlighted emerging technologies that are helping drive operational efficiency, sustainability, and food safety throughout the supply chain.
“Our industry is evolving rapidly, and this event helps ensure we evolve together,” said Jaco Oosthuizen, CEO of RSA Group and chairperson of the IFPA South Africa Country Council.
“The conversations we had – from logistics to market access – will help shape a more connected, competitive, and resilient future for Southern African producers.”
