alifornia-based avocado grower Index Fresh has added Nick Garcia to its sales and business development team with an eye toward growth in all areas within the US and a specific focus on expansion in the foodservice sector.
The over 100-year-old avocado company said the move will help it to build upon existing relationships and cultivate new partnerships through consistency, reliability, and integrity.
Garcia has built a 13-year sales career in fresh produce and has a proven track record within the avocado space.
“Index Fresh is a solid company with a culture of collaboration and teamwork,” he said. “There’s room for growth in the avocado universe, so I hope to apply my experience in reaching customers nationwide and securing more partners across the avocado industry with new products and programmes.”
Garcia will also oversee launching new products, building new programmes, and cultivating relationships with a diverse group of clients.
“We are ecstatic about Nick joining Index Fresh and lucky to have him. Nick is the perfect fit for what I believe is already the best avocado sales team out there,” said John Dmytriw, Index Fresh VP of business development.
“His stellar reputation within the industry, matched with his knowledge of avocados, is no surprise why those whom he works with like and trust him. I knew after our first time speaking, he had to be part of our team.”
Index Fresh is a global supplier of avocados, growing and sourcing from all major growing regions worldwide, including California, Mexico, Peru, Chile, and Colombia.