Tobin named new communications and social media coordinator

Jenna Tobien Pear Bureau Northwest

Pear Bureau Northwest has appointed Jenna Tobin as its communications and social media coordinator.

Tobin brings more than six years of social media marketing experience, having spearheaded many successful digital marketing and social media campaigns while at the University of Oregon, Browny Bee Honey and Toolhouse.

“I’m so excited to bring my passion for using digital platforms as a vehicle for storytelling and to advocate for our dedicated pear growers,” she said.

Marketing communications manager Jim Morris said Tobin’s background with another agricultural commodity, “gives her an authentic voice to represent our growers and the industry”.