Spanish grower and exporter La Martinesa Fruits will use this year’s Fruit Attraction in Madrid to highlight its strategic alliance with Ricafrut
Valencia-based grower and exporter La Martinesa Fruits will emphasise the importance of its new collaboration with Ricafrut at this year’s Fruit Attraction in Madrid, as it champions its position as the official marketer of Ricafrut persimmons.
La Martinesa described the move as a strategic step in its continued development as a supplier of premium Spanish fruit, strengthening the persimmon’s position as one of the leading fruit categories from the Valencia region.
“The alliance combines Ricafrut’s production expertise with La Martinesa Fruits’ commercial and export capabilities, increasing supply capacity and enabling the company to offer customers a stronger and more competitive persimmon proposition for European markets,” it explained.
“For La Martinesa Fruits, the partnership represents another step towards building a more complete fruit offer while maintaining the proximity to production, product control and commercial flexibility that define its business model.”
In Madrid, the group said it will showcase a fruit portfolio designed to cover different categories and commercial windows throughout the season.
In addition to persimmon, its offering includes citrus, melons, watermelons, avocados and stonefruit, combining products from different Spanish growing areas with a commercial approach “focused on quality, consistency and the needs of demanding European markets”.
“Beyond the breadth of its portfolio, La Martinesa Fruits works to build an offer capable of adapting to the commercial needs of each customer,” it continued.
“The combination of different products, origins and seasons allows the company to develop supply operations with continuity, flexibility and the capacity to respond to different European markets and distribution channels.
“This broad product range enables La Martinesa Fruits to provide its customers with access to multiple Spanish fruit categories through a single commercial partner, with a strong focus on planning, supply capacity and product selection,” the group added.
“With customers and commercial partners across Europe, La Martinesa Fruits sees Fruit Attraction as a key opportunity to strengthen existing relationships and establish new partnerships with companies looking for premium Spanish fruit and a reliable supply partner.”
