English apples have had an extra boost at Marks & Spencer (M&S) with an illuminated shelf barker that features an educational film strip.
It leads the customer through growing, harvesting and quality checks to provide the answer to the question: “What makes an M&S apple a Perfect Pick?”
This trademarked brand is being used exclusively at the premium retailer and is registered to Worldwide Fruit.
Other snippets of information stress that the fruit is from specially selected orchards and growers under the “Perfect flavour starts with understanding ripeness” banner.
On the organic apple front, the retailer is highlighting Washington Pink Lady tray packs at £2.49 (€2.91) for four, with the opportunity, up until 11 March, to win one of 10 trips to the US as part of a Fitness First membership.
An apples and pears recipe booklet makes for an extra incentive to enter the contest.
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